Khalid Naitzehou was born in a small Amazigh (Berber) village in rural Southern Morocco. As a child, his family relocated to the city of Taroudant, where his journey into the world of craftsmanship began. At just nine years old, he apprenticed under a local sandal maker, where his dedication, artistic passion, and creativity quickly took root.

 

Over the next decade, Khalid honed his skills under the guidance of various master leather artisans, each imparting unique techniques and perspectives. This immersive experience allowed him to develop a rare fusion of artistic design and textile craftsmanship, expanding his expertise far beyond traditional sandal making.

 

As a young entrepreneur, Khalid launched his own business in Taroudant, creating and selling custom sandals and bags featuring intricate textiles, vibrant mosaic patterns, and rich colors. His designs quickly gained recognition, attracting both local and international customers.

 

In 2016, Khalid relocated to California, bringing his artistry with him. He set up a self-made workshop in his garage, where he continued crafting his signature sandals. By 2018, his passion and craftsmanship led him to open a shop at LA’s iconic Original Farmers Market, introducing his handcrafted designs to a new audience.